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Thawing Ground Beef At-Home
Almost two-thirds of Ground Beef bought in your store goes straight into the consumer's freezer, leaving them with a quick, easy and safe way to thaw Ground Beef. The Beef Checkoff has developed a new approach that’s scientifically-proven to quickly and safely thaw Ground Beef in the microwave. Use this new infographic to teach shoppers this ground breaking method to thawing Ground Beef in the microwave in minutes.Get the infographic
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What shoppers say about the new thawing method
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Consumer Feedback on the New Ground Beef Thawing Method
About 95 percent of consumers surveyed considered the microwave defrosting method very/relatively easy. Here's where they expect to find the steps to thawing Ground Beef:
Market Research Insights
Source: Ground Beef Answers, funded by the Beef Checkoff, March 2014.
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