Slice ‘n Save
Sell More Middle Meats: Market DIY Cost-Cutting Techniques to Shoppers
Consumers today are motivated to keep household budgets trim, and try new cost-saving strategies to keep them enjoying the simple pleasures they love – like steak! Slice ‘n Save resonates with price-conscious shoppers by giving them the knowledge they need to buy boneless middle meat subprimals and cut the meat at home into steaks and roasts.
On-pack labels, raw subprimal images and instructional videos are available for you to market to the growing number of consumers who are buying larger cuts of beef and slicing it themselves into steaks and roasts – and also educate those who don’t have the know-how but are interested in DIY butcher techniques to try out at home.
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