Seasonal Merchandising
 Throughout the year, your customers' needs change according to various factors. In the winter, they may be focused on eating healthy meals. In spring and summer, they may be looking to get out on the back deck and prepare entire meals on the grill. In fall, customers may be craving comfort foods as they adjust to colder temperatures. Also, there are holidays all year that create the need for your customers to prepare meals for family and friends.
It's our job to provide you with the tools you need to fulfill your customers' needs. Visit this page often to stay in the know about upcoming beef merchandising opportunities.
The 2010 Promotional Calendar is a great place to start. There you will find a list of ongoing and future promotions with beef checkoff partners such as Kraft® A.1.® and Anheuser-Busch® as well as information about on-going free standing inserts (FSIs). Find out how you can tie into these promotions to drive traffic to your meat case and increase beef sales in 2010.
To help you plan for the coming months, we also provide specific merchandising ideas for upcoming holidays and seasonal opportunities.
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