Health Concerns and Convenience Leading Factors in Customer Purchasing Decisions

70% of adults are consciously trying to eat healthier foods; about 50% listed a food’s nutritional value as the most important factor when deciding whether or not to purchase a food. Shoppers are also on the lookout for specific ingredients when they shop for food, ingredients whose health benefits are well-known. 

Shoppers are also placing a great deal of importance on convenience. In general, US adults are looking for foods with convenient packaging or items that can be easily prepared and still provide restaurant quality.1 What does all this mean to you? Well, you can put this information to use to sell more beef. For your customers who are in search of foods with good nutritional value, advertise the health benefits of beef in and around your meat case or in your weekly ads. Mention that beef is a good source of Zinc and B-vitamins (ingredients your customers associate with good health).

For your customers who are in search of convenient packaging or easily prepared, good tasting products, stock your meat case accordingly. Have pre-made patties, marinated kabobs and seasoned steaks available in your beef section and include signage promoting the ease of preparation.

Speaking of easy preparation, Heat-and-eat items are as convenient as the come. For customers looking for quick-fix meals the whole family will love, heat-and-eat meals get the job done. Promote these items as ready-in-a-flash family favorites, and stock your meat case accordingly.

¹ Source: Specialty Foods - NASFT State of the Industry Report

Funded by The Beef Checkoff
© 2009 Cattlemen's Beef Board & National Cattlemen's Beef Association
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