2010 Promotional Calendar

Position Yourself for Success in 2010
Click here for a print friendly version of the 2010 Promotional Calendar

Promotions are a key component to increasing incremental sales in the supermarket. This important merchandising method has lead to an increase in the promotion partnerships funded in part by the beef checkoff. A key component to this year’s promotions are coupons. The beef checkoff’s 2010 partnership promotions feature more than 300 million vendor and more than 100 million beef-specific money saving coupons.

January - April: Tabasco^® Big Game Promotion

Half-page Free Standing Insert (FSI) featuring a ground beef pizza for the Big Game. Promotional item giveaways via radio. Beef recipes with Tabasco posted on BeefItsWhatsForDinner.com. FSI drop date: January 31; circulation 35 million.

January: Hefty^®, Success^® Rice, and Wholly Guacamole^TM and Salsa^TM

Full-page FSI showcasing burger and ground beef recipes. FSI drop date: January 31; circulation: 32.5 million.

January: Big Game Radio Promotion with Retailer Tags

30/30 radio spots in 15 markets. Includes Big Game Challenge and Big Game recipe contests.

January - December: Kraft A.1.^® Steak Sauce In-Store Promotion

$1 off beef coupon with the purchase of A.1. Coupons include beef recipes. More than 2.5 million coupons on A.1. displays in approximately 20,000 stores.

March - June: Heinz’s Classico^® and New York Texas Toast^® Beef Bolognaise Recipe Promotion

Full-page FSI featuring $1.50 off beef coupon with the purchase of two Classico pasta sauces. FSI drop date: March 14; circulation: 45 million.
Click here to download the FSI. Find out which newspapers in your area carried the coupon.

May: Anheuser-Busch’s Bud Family brand Memorial Day Promotion***

In-store tearpads on Bud Family displays in 20,000 stores offering up to $15 mail-in rebate offer for beef. All rebates include a beef recipe. In-store displays include headers, CAPS displays, tearpads and/or booklets. Circulation: 750,000 – 1 million.

May - July 4: Anheuser-Busch’s Bud Family Hispanic Promotion***

Hispanic grilling promotion. In-store tearpads on Bud Family displays offering up to $10 mail-in rebate offer for beef in 20,000 stores. Promotion rebate includes $6 off beef purchase only and $10 off beef and beer purchase in states where allowed. In-store displays include headers, CAPS displays, tearpads and/or booklets. Circulation: 750,000.

May 15 - July: Snyder’s of Hanover^® Promotion

In-store displays featuring an IRC for $2 off beef with the purchase of any two Snyder’s 16 oz. pretzels or tortilla chips, 10 oz. flavored pieces, nibblers or pretzel chips. Circulation: 2.5 million.

May - August: Sutter Home^® Build a Better Burger^® Promotion*

Full-page FSI calling attention to beef coupon to commemorate the 20th anniversary of the Build a Better Burger promotion. Displays in approximately 10,000 stores that include case cards, danglers, neckers and shelf talkers. National radio and print ads containing beef logos. Cash prize of $100,000. FSI drop date: May 23; circulation: 45 million. Click here to download the FSI. Find out which newspapers in your area carry the coupon.

La Victoria**: Full-page FSI for $1 off beef coupon with purchase of La Victoria salsa. 3,000 in-store displays with 500,000 IRCs for $2 off beef with purchase of La Victoria salsa. 300,000 on-pack IRCs for $2 off beef with purchase of salsa. Floor graphics and shelf talkers in store. FSI drop date: June 13; circulation: 12.5 million. Click here to download the FSI. Find out which newspapers in your area carry the coupon.

May - September: Alberto-Culver’s Mrs. Dash^® Healthy Beef Salad Promotion

Full-page FSI includes $1 off beef coupon with purchase of Mrs. Dash product. $1 off beef IRC with purchase of Mrs. Dash on case-ready beef in store in select accounts. Beef recipe will be featured in e-mail blast. “Healthy Flavors of America” 30-minute cooking television show featuring Dave Zino and a healthy beef salad recipe will be broadcast on Comcast CN8 Channel reaching approximately 23 million households and on Public broadcasting to reach 50 million households in top 20 US media markets. It will be aired on May 5, 12, 19 and 26 on the following channels: Comcast's CN8 channel at 4:30pm EST Wednesday and Friday, Ohio News Network at 11:00am EST Daily and American Life Network at 2:00pm EST Daily. It will also be aired on Travel Channel Chicago at 7:30am on May 5 and 12. FSI drop date: May 16; circulation: 50 million. Click here to download the FSI. Find out which newspapers in your area carry the coupon.

August - September: Anheuser-Busch’s Bud Family Tailgating Promotion***

In-store tearpads on Bud Family displays offering up to $10 off beef mail-in rebate offer in 20,000 stores. Promotion rebate includes $6 off beef purchase only and $10 off beef and beer purchase in states where allowed. In-store displays include headers, CAPS displays, tearpads and/or booklets. Circulation: 750,000.

August 15 - October 31: Sutter Home^® Tailgating Promotion
Tailgating season gives a great opportunity to continue grilling after Labor Day. 2010 is the first year Sutter Home will be promoting its "Sutter Home Grilling" season. Elements include mass retail displays with single case cards, flag dress kits and working hibachi grills. The promotion also includes approximately 500,000 neck hangers featuring $1.00 off beef with purchase, a sweepstakes to win a trip to Napa to attend Beef and Wine University at the Sutter Home winery, along with a one-year supply of propane for grilling from AmeriGas.

 
August - September: Riviana^® Foods Carolina^® and Mahatma^® Brands Promotion
In celebration of National Rice Month in September, this promotion focuses on beef steak kabobs as the main dish served over a bed of rice. The promotion includes a national FSI with a beef recipe and rice coupons. The Riviana website will also feature beef checkoff recipes and the beef logo. FSI drop date: August 29.

September - October: Hormel’s House of Tsang^® Promotion

In-store displays containing bottles of House of Tsang oils, sauces and marinades featuring neck hangers with beef recipes and $2 off beef IRCs with purchase of product. Circulation: 50,000.

November 1 – December 31: Sutter Home^® Holiday Promotion
Sutter Home, the number one retail wine brand sold in the US, will feature beef roasts in all its promotional materials. This promotion will feature large in-store displays designed as Victorian homes complete with lights. Displays will include in-store purchase incentives and coupons, beef recipes and a sweepstakes to win a winter vacation for a family of four to a premier ski resort.

*Build a Better Burger promotional coupon available in all states except: AK, CO, CT, DE, GA, ID, KY, KS, OK, MN, MD, NE, ND, NY, NJ, PA, RI, TN, WV, VT

**La Victoria promotion available in CA only
***Anheuser-Busch promotions available in all states except: ID, IN, LA, MN