Nutrition Research

The beef checkoff has partnered with different organizations and retailers over the last several years to gather consumer reaction to nutrition labeling. Below is a quick summary of each study. Please click on each study to download additional information.

Research Reveals the Benefits of Nutrition Labeling (2007): A prominent northeast retailer allowed the beef checkoff research team to conduct online interviews through an online shopper panel to determine which types of on-pack nutrition labels create the most positive customer attitudes.

On-Pack Nutrition Labeling: A Business and Marketing Opportunity (2007):  Consumer intercepts were conducted and sales evaluated in two banners of a major retail operation to test the effectiveness of on-pack nutrition labels and accompanying point-of-sale materials.

On-Package Nutrition Labeling Pilot Research Project (2003): The beef checkoff partnered with two retailers to implement and evaluate the impact of putting nutrition labels on all packages of fresh meat in the meat case. Consumer intercepts were conducted, and sales data were analyzed. The results indicate that customers prefer having nutrition information on the package.

A Focus Group Study to Test Consumer Reactions to Nutrition Messages for Fresh Beef (2002): This set of focus groups was completed to better understand how consumers react to specific nutrition messages and to determine the best vehicles to deliver those messages.

An On-line Research Study to Evaluate Nutritional Information for Fresh Meat Products (2001): This on-line study was done in partnership with the Food Marketing Institute and the National Pork Board.

A Focus Group Study to Explore Reactions to Nutrition Labeling for Fresh Meat (2001): Focus groups were done in partnership with the Food Marketing Institute and the National Pork Board to explore consumer needs, behavior and preference for nutrition labeling for fresh meat products.