Harness the Power of Protein
Welcome to Beef's Nutrition Central for Retail

Nutrition is an important issue for an increasing number of consumers. The more you can help your customers put nutritious and delicious meals on the table, the better your opportunity to capture a bigger share of their food dollar. When nutrition messaging is in place, research has shown that retailers can expect to see an increase in beef sales.

Beef is one of the most nutrient-rich foods in the supermarket – but many of your customers will not know this unless you educate them on beef’s nutritional benefits. Bookmark this page, as it will serve as Nutrition Central - your one-stop shop for everything you need to effectively communicate with your customers about beef nutrition.

Beef – The Nutrition Powerhouse

What makes beef such a nutrient powerhouse? Beef is a high quality protein; its nutrients are important for muscle development, healthy bones, normal metabolism and balanced blood sugar.

Beef is an excellent source of protein. In fact, it’s one of the best natural sources of protein in the supermarket! While your customers often associate beef with protein, they may not know about its other nutritional benefits and how those nutrients can contribute to a healthy, well-balanced diet. Beef is also an excellent source of zinc, vitamin B₁₂, selenium and phosphorous; and a good source of iron and other B-vitamins.

Why put the spotlight on protein when marketing beef to your customers?

Research shows that consumers have a high interest in finding foods that are sources of protein. When you promote beef as THE source for protein in a healthy diet, you not only provide valuable nutrition education for your customers, but you also position your meat case as a nutrition destination for your customers. When you supplement the protein message with messages about the other nutritional benefits of beef, you shine more light on beef's role in a healthy, balanced diet.

How can you effectively communicate beef nutrition messages, particularly the protein message, to your customers? Drive home the message that beef is a high-quality protein through various means, including:

• on-pack labels
• point-of-sale (POS)
• print advertisements
• your Web site

The information below is designed to help you transform the beef section of your meat case from an ingredient source for a meal into the epicenter of nutritious meal solutions.

Two approaches can be used to implement nutrition merchandising in your meat case. (1) You can implement an on-pack nutrition labeling program to get the full benefit of educating your customers about the nutrients found at the meat case. (2) Utilize beef protein messaging in your POS if you determine on-pack implementation is not possible. This will help your customers understand beef's nutritional value in the fresh meat case and make the meat department your shoppers' protein destination.

Regardless of the approach you choose, Your Nutrition Toolbox above includes links to the resources you need to successfully implement either approach.

Funded by The Beef Checkoff
© 2009 Cattlemen's Beef Board & National Cattlemen's Beef Association
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