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Middle meats presents a great opportunity for increased profit this summer and fall. Current low wholesale prices allow you to continue to successfully feature steaks from the loin, rib and sirloin, while adding roasts to the mix through the winter months. View the point-of-sale materials.
Here's a message from Jim Henger, Executive Director of Channel Marketing for the National Cattleman’s Beef Association to tell you more about the middle meat opportunity.
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Links to help you merchandise more middle meats!
Programs
Data
Photos & Recipes
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