Protein Labeling Study Confirms Value of On-Pack Labels
Consumers are extremely receptive to on pack labels that communicate key benefits such as taste, variety and nutrition. This focus group research, conducted April 2004, revealed how labels are an important part of an overall customer communication strategy for the meat case. On-pack labels entice consumers to try something new or different, but they also enhance repeat fresh meat purchases.
Download the executive summary and learn what consumers said.
How are sales affected by adding these labels?
Sales increased across labeled products and the entire category.
How did customers respond to the program when shopping the meat case?
On-package awareness grew over time.
Signage contributed to program awareness.
Customers liked the label content.
Customers said the labels helped them make purchase decisions.
Lables helped customers with meal preparation.
Labels increased customer loyalty to a specific retailers.
Click here for Phase 1 report.
Click here for Phase 2 Report.
This research was funded in part by the National Cattlemen’s Beef Association on behalf of the Cattlemen’s Beef Board and by the National Pork Board and Yerecic Label.