Beef is the Quarterback for Fantastic Tailgating
This fall, put beef in the game by tying into two terrific tailgating promotions that set beef up for victory. Beef and its longtime teammate Sutter Home® have come together to create a winning tailgating promotion. Encourage customers to "Get Your Game On," with large creative displays that feature beef burgers, beef kabobs, Sutter Home wines and instantly redeemable coupons. Get your tailgating game plans ready to tie into this promotion, which continues to score through February 2009. 
Be sure to ask your store's beverage manager when they will be receiving the promotional materials so you can be sure to add this promotion to your line-up.
And don't forget the final play of the Summer Grilling campaign: the last Anheuser-Busch® and A.1.® Steak Sauce and Marinades booklet that features Budweiser®, Bud Light® and tantalizing tailgating recipes featuring beef. Customers will appreciate the instantly redeemable coupons inside and will love the tasty recipes that will get their tailgate parties cookin'!
Here are just a few ways you can be voted coach of the year:
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Hold a "Touchdown Dance" contest. Winners could receive anything from a tailgating party pack (ground beef, burger buns, plates, silverware, beverages and sides) to tickets to a football game. If you can't secure tickets to a professional game, work out a deal with your local high school or college team for a set of tickets to the rivalry game. Judges could be local dance teachers, sports figures or chefs. Fans are sure to flock to your department!
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Set your meat cases up to look like a football field, complete with yard-lines to differentiate sections and goal posts at the entrance to your department.
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Lay down artificial turf (green indoor/outdoor carpet) with yard-lines to help your customers really get the feel of putting beef (and themselves) in the game.
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Don't forget to suggest tasty recipes that will keep fans enjoying the game, regardless of the score.
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As year-round grilling grows in popularity, don't underestimate the power of a burger to tackle hunger. A spicy take on tradition, Fiesta Burgers are wrapped in a tortilla, making them a great meal that fans can enjoy with one hand while cheering with the other.
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Finally, no tailgating party is complete without a lighter option, for those players counting calories. Beef, Pasta & Artichoke Salad can be made ahead of time and refrigerated until just before the team takes the field.
However you choose to get your team pumped up, be sure that you include beef on the roster. When beef delivers its delicious taste combined with a nutrition punch, your customers win in a landslide! And when you increase incremental beef sales through easy-to-implement promotions, your meat department can declare victory as well.