Join the Digital Revolution

Beef. It's What's for Dinner. has its own Facebook group! Why does this matter to you? Because Facebook is a social utility that helps people communicate more efficiently with their friends, families and coworkers; it gives people the power to share and makes the world more open and connected. If people join a Facebook group dedicated to beef, it creates a sense of community around a product that you sell, so it's in your best interest to get the word out to them about it. It's an easy way to keep beef top-of-mind with your customers.

Facebook has more than 110 million active users. The fastest growing Facebook user demographic is that of the 25 and over crowd, with more than half of them having graduated from college. This demographic includes people who just got their first house or apartment, may have recently moved to a new city and often are searching for a place to buy their food. They're looking for a store they trust, but also a store that is tuned into their lifestyle.

Placing the Facebook logo on your homepage, with a link to the Beef. It's What's for Dinner group, makes your store instantly more accessible to a younger group of shoppers. They appreciate that you know what's going on and what is current and relevant to them. Go a step further and create a page for your store! Then, users can become "fans" of your store, and your page will show up on their profile for all their friends to see.

It's free advertising, and can be good word of mouth. But be sure that if you create a place for users to make comments that you monitor it regularly and immediately address negative issues. These are vocal, passionate consumers who want their voice heard and who want action. Be sure to give it to them, and they will be loyal to you and your store for years to come.