Research
Understanding your customers’ shopping and eating habits and catering to their needs is a hallmark of success for many retailers. To do this, you must first ask yourself, “How well do I know my customers?”
As with any other product, customers at the meat case are looking for certain key elements. Whether it’s a specific cut for their favorite recipe or just quality beef in general, knowing the who, what, when, where and why of what attracts your customer to the meat case to make a purchase is key in helping you determine basic category management functions of product, price, place and promotion.
NCBA, funded by the beef checkoff, is a leader in meat industry consumer market research. New information is released frequently. Check back often to find the latest information designed to help you get to know your customers and, most importantly, sell more beef!
For more information, contact your Retail Marketing Manager or State Beef Council.